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Upping your Business Research Game: Market Sizing Basics In-Person

Location: Gerstein Instruction Lab, Gerstein Library, 2nd Floor (Directions).

Workshop Description: You already know what databases and other library resources are available for basic business research. Great! But what do you do if you can’t find the numbers you need in a prepackaged market research report? This workshop builds on the foundation learned in Business Resources for Engineers, to help answer your questions about market sizing, and help you make your own estimates.

You’ll leave with:

-An understanding of how market researchers produce market sizing figures

-Some examples to use when strategizing your own market sizing estimation model

-A list of primary and secondary data sources to work with

If you have any questions about this workshop, please contact Entrepreneurship Librarian Carey Toane carey.toane@utoronto.ca

Related LibGuide: Entrepreneurship by Carey Toane

Date:
Tuesday, February 23, 2016
Time:
1:00pm - 2:00pm
Time Zone:
Eastern Time - US & Canada (change)
Location:
Gerstein Library
Campus:
St. George (Downtown) Campus
Registration has closed.

Event Organizer

Profile photo of Angela Henshilwood
Angela Henshilwood