When: Tuesday, February 28, 1-3 p.m.
Where: Gerstein Instruction Lab, 2nd floor, Gerstein Science Information Centre
Learn how to get out of the building and talk to your (potential) customers in a workshop that will introduce you to primary research methods commonly used by startups. This hands-on workshop will give an overview of pre-launch pages, online surveys, customer interviews & focus groups, and in-person observations or site visits.
In this workshop, you will learn how to:
-Determine when primary (vs secondary) research is needed
-Select an appropriate research method
-Integrate competitive intelligence tactics into your strategy
-Take advantage of free or low-cost tools available to all
-Conduct primary research ethically and that is respectful of participants’ privacy
This session is part of the Entrepreneurship Research Skills co-curricular record. If you wish to participate you must have your TCard swiped by the instructor during the session.
If you have any questions please contact Carey Toane, Entrepreneurship Librarian email@example.com, or Helen Kula, Librarian, Institute for Management & Innovation, University of Toronto Mississauga Library, firstname.lastname@example.org