Event box

When: Tuesday, February 28, 1-3 p.m.

Where: Gerstein Instruction Lab, 2nd floor, Gerstein Science Information Centre

Learn how to get out of the building and talk to your (potential) customers in a workshop that will introduce you to primary research methods commonly used by startups. This hands-on workshop will give an overview of pre-launch pages, online surveys, customer interviews & focus groups, and in-person observations or site visits.

In this workshop, you will learn how to: 

-Determine when primary (vs secondary) research is needed

-Select an appropriate research method
-Integrate competitive intelligence tactics into your strategy
-Take advantage of free or low-cost tools available to all
-Conduct primary research ethically and that is respectful of participants’ privacy

This session is part of the Entrepreneurship Research Skills co-curricular record. If you wish to participate you must have your TCard swiped by the instructor during the session.

If you have any questions please contact Carey Toane, Entrepreneurship Librarian carey.toane@utoronto.ca, or Helen Kula, Librarian, Institute for Management & Innovation, University of Toronto Mississauga Library, helen.kula@utoronto.ca

Date:
Tuesday, February 28, 2017
Time:
1:00pm - 3:00pm
Location:
Gerstein Library
Campus:
St. George (Downtown) Campus
Categories:
Co-Curricular Record
Registration has closed.

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