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Demystify business research with the Business Model Canvas

Demystify business research with the Business Model Canvas

When: Wednesday, Jan. 27, 2 – 4 p.m.

Where: Gerstein Instruction Lab, 2nd floor, Gerstein Science Information Centre

Are you working on a business idea? The Business Model Canvas is an alternative to a long, wordy business plan used by startups around the world. It's a great way to summarize all the key elements of your product or service in a single page. It’s also a great tool to make sense of exactly what information you will need for your business planning – and how to find it at the library.

Attend this workshop to:

  • Learn the basics of the Business Model Canvas and how it applies to your product or service
  • Understand which free and proprietary library databases are the best fit for your canvas
  • Develop search strategies that will save you time and eliminate frustration, and
  • Get market, industry, or competitor information you can use for your startup or small business venture

For more information contact Entrepreneurship Librarian Carey Toane carey.toane@utoronto.ca or Librarian, Institute for Management and Innovation, Helen Kula helen.kula@utoronto.ca

Wednesday, January 27, 2016
2:00pm - 4:00pm
Time Zone:
Eastern Time - US & Canada (change)
Gerstein Library
St. George (Downtown) Campus
Registration has closed.

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