Information and cultural heritage institutions depend heavily on their relationships with different stakeholders in order to meet their organizational objectives. Public relations (PR) is the practice of using communication to build these relationships in order to influence opinions and behaviour. This workshop will explore one of the most common tools of the trade: the media interview. Participants will learn, through interactive instruction, the fundamental skills required to master the media interview.

By the end of the workshop, participants will be:

• familiarized with the media relations and how to professionally handle invitations;
• well-acquainted with the considerations necessary to act as an effective spokesperson; and
• knowledgeable on how monitor the success of your interview with Google Alerts.

Should you fail to withdraw 48+ hours in advance, thereby preventing your colleagues on the waitlist from filling in your spot, your library account will be charged $10 per missed workshop.  Please note, it is your responsibility to sign next to your name on the attendance sheet for each workshop session.  A blank signature spot will result in a penalty charge.

Please make sure that you register with a correct email address, as the confirmation email includes the link to withdraw.