Event box

Primary Research Strategies and Tools

When: Tuesday, February 27, 12-2 p.m.

Where: Gerstein Instruction Lab, 2nd floor, Gerstein Science Information Centre

Learn how to get out of the building and talk to your (potential) customers in a workshop that will introduce you to primary research methods commonly used by startups. This hands-on workshop will give an overview of pre-launch pages, online surveys, customer interviews & focus groups, and in-person observations or site visits.

In this workshop, you will learn how to: 

-Determine when primary (vs secondary) research is needed

-Select an appropriate research method
-Integrate competitive intelligence tactics into your strategy
-Take advantage of free or low-cost tools available to all
-Conduct primary research ethically and that is respectful of participants’ privacy

This session is part of the Entrepreneurship Research Skills co-curricular record. If you wish to participate you must have your TCard swiped by the instructor during the session.

If you have any questions please contact ask.gerstein@utoronto.ca

Instructor: Helen Kula, Librarian, Institute for Management & Innovation, University of Toronto Mississauga Library, helen.kula@utoronto.ca

Registration opens Feb 6

Related LibGuide: Entrepreneurship by Carey Toane

Date:
Tuesday, February 27, 2018
Time:
12:00pm - 2:00pm
Location:
Gerstein Library
Campus:
St. George (Downtown) Campus
Categories:
  Co-Curricular Record  
Registration has closed.

Event Organizer

Helen Kula
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Ask Gerstein!

Gerstein Science Information Centre

9 King's College Circle

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