Primary Research Strategies and Tools
When: Tuesday, February 27, 12-2 p.m.
Where: Gerstein Instruction Lab, 2nd floor, Gerstein Science Information Centre
Learn how to get out of the building and talk to your (potential) customers in a workshop that will introduce you to primary research methods commonly used by startups. This hands-on workshop will give an overview of pre-launch pages, online surveys, customer interviews & focus groups, and in-person observations or site visits.
In this workshop, you will learn how to:
-Determine when primary (vs secondary) research is needed
-Select an appropriate research method
-Integrate competitive intelligence tactics into your strategy
-Take advantage of free or low-cost tools available to all
-Conduct primary research ethically and that is respectful of participants’ privacy
This session is part of the Entrepreneurship Research Skills co-curricular record. If you wish to participate you must have your TCard swiped by the instructor during the session.
If you have any questions please contact email@example.com
Instructor: Helen Kula, Librarian, Institute for Management & Innovation, University of Toronto Mississauga Library, firstname.lastname@example.org
Registration opens Feb 6
Related LibGuide: Entrepreneurship by Carey Toane
- Tuesday, February 27, 2018
- 12:00pm - 2:00pm
- Gerstein Library
- St. George (Downtown) Campus