How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will:

• Learn fundamentals of market research
• Identify the relationship between your research and your idea
• Develop appropriate research strategies for your startup
• Take advantage of free or low-cost tools available to all
• Understand common market research methods such as customer interviews and surveys
• Avoid common pitfalls during the market research process
• Take advantage of free or low-cost tools available to all
• Conduct primary research ethically and be respectful of participants’ privacy

Next session: Thursday, October 25, 2018, from 5:30 p.m. - 7:30 p.m.
Location: Gerstein Library, Instruction Lab, 2nd Floor
Instructor: Joe Lee, MBET, CMRP
If you have any questions, please contact Chris Kim, Entrepreneurship Librarian, csy.kim@utoronto.ca

Note: This workshop is free and registration is required. However, we have a minimum attendance threshold for this course to run. If you cannot attend this workshop, and fail to withdraw 48+ hours in advance, thereby preventing others on the waitlist from filling in your spot, your library account will be charged $10. Please note, it is your responsibility to sign-in next to your name on the attendance sheet for this workshop. A blank signature spot will result in a penalty charge.