Explore proprietary and open datasets that can inform your market research or power your technology. This interactive session will identify sources of marketing, consumer, demographic and economic data.

Participants will learn to:

• Identify types of data
• Navigate major databases/portals available through the library and on the web via hands-on experience
• Critically evaluate the suitability of data resources to meet their needs

Next session: Wednesday, December 12, 2018
Location: Instruction Lab, 2nd Floor, Gerstein Library
Instructor: Matthew Gertler, Data Librarian, Map & Data Library, matthew.gertler@utoronto.ca

If you have questions about this workshop, please contact Chris Kim, Entrepreneurship Librarian, csy.kim@utoronto.ca

Note: This workshop is free and registration is required. However, we have a minimum attendance threshold for this workshop to run. If you cannot attend this workshop, and fail to withdraw 48+ hours in advance, thereby preventing others on the waitlist from filling in your spot, your library account will be charged $10. Please note, it is your responsibility to sign-in next to your name on the attendance sheet for this workshop. A blank signature spot will result in a penalty charge.

This session is part of the Entrepreneurship Research Skills co-curricular record. To participate, bring your T-Card and register at the beginning of the session.