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Primary Research Strategies and Tools for Startups

How do you know if you have a winning product/service concept? This workshop will introduce you to primary market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will: 


  • Learn fundamentals of market research

  • Identify the relationship between your research and your idea
  • Develop appropriate research strategies for your startup
  • Take advantage of free or low-cost tools available to all
  • Understand common market research methods such as customer interviews and surveys
  • Avoid common pitfalls during the market research process
  • Take advantage of free or low-cost tools available to all
  • Conduct primary research ethically and be respectful of participants’ privacy

When:
Where:
Instructor:

This workshop is part of an Entrepreneurship Research Co-Curricular Record as recognized by the University of Toronto. Registration is required and those students who wish to participate in the CCR program must present a valid TCard at each session.

Note: Workshops with four or fewer attendees will be canceled.  All workshop are free and registration is required. However, if you cannot attend a workshop, and fail to withdraw 48+ hours in advance, thereby preventing others on the waitlist from filling in your spot, your library account will be charged $10 per missed workshop.

If you have a question about a workshop, please contact Entrepreneurship Librarian Carey Toane (carey.toane@utoronto.ca).
 

Related LibGuide: Entrepreneurship by Carey Toane

Date:
Thursday, March 28, 2019
Time:
12:00pm - 2:00pm
Location:
Gerstein Library
Campus:
St. George (Downtown) Campus
Categories:
  Business & Entrepreneurship     Co-Curricular Record  
Registration has closed.

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