Event box

Primary Research Strategies and Tools for Startups In-Person

How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will:  

Learn fundamentals of market research 
Identify the relationship between your research and your idea
Develop appropriate research strategies for your startup
Take advantage of free or low-cost tools available to all
Understand common market research methods such as customer interviews and surveys
Avoid common pitfalls during the market research process
Take advantage of free or low-cost tools available to all
Conduct primary research ethically and be respectful of participants’ privacy

Next session: Wednesday, Nov. 27, 12-2 p.m.
Location: Instruction Lab, 2nd floor, Gerstein Science Information Centre, 9 King's College Circle
Instructor: Joe Lee, MBET, CMRP

Related LibGuide: Entrepreneurship by Carey Toane