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Primary Research Strategies and Tools for Startups

How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will: 


  • Learn fundamentals of market research

  • Identify the relationship between your research and your idea
  • Develop appropriate research strategies for your startup
  • Take advantage of free or low-cost tools available to all
  • Understand common market research methods such as customer interviews and surveys
  • Avoid common pitfalls during the market research process
  • Take advantage of free or low-cost tools available to all
  • Conduct primary research ethically and be respectful of participants’ privacy

Next session: Wednesday, Nov. 27, 12-2 p.m.
Location: Instruction Lab, 2nd floor, Gerstein Science Information Centre, 9 King's College Circle
Instructor: Joe Lee, MBET, CMRP

Related LibGuide: Entrepreneurship by Carey Toane

Date:
Wednesday, November 27, 2019
Time:
12:00pm - 2:00pm
Location:
Gerstein Library
Campus:
St. George (Downtown) Campus
Categories:
  Business & Entrepreneurship     Co-Curricular Record  
Registration has closed.

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Ask Gerstein!

Gerstein Science Information Centre

9 King's College Circle

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