When: Tuesday March 3, 2020, 12-2pm

Location: The Hub, Highland Hall, 1265 Military Trail, Scarborough, ON M1C 1A4

Instructor: Carey Toane, Entrepreneurship Librarian, UTL; Joe Lee, Marketing & Strategy, Velocity, Waterloo University

How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will: 


• Learn fundamentals of market research

• Identify the relationship between your research and your idea
• Develop appropriate research strategies for your startup
• Take advantage of free or low-cost tools available to all
• Understand common market research methods such as customer interviews and surveys
• Avoid common pitfalls during the market research process
• Take advantage of free or low-cost tools available to all
• Conduct primary research ethically and be respectful of participants’ privacy