How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will: 


• Learn fundamentals of market research

• Identify the relationship between your research and your idea
• Develop appropriate research strategies for your startup
• Take advantage of free or low-cost tools available to all
• Understand common market research methods such as customer interviews and surveys
• Avoid common pitfalls during the market research process
• Take advantage of free or low-cost tools available to all
• Conduct primary research ethically and be respectful of participants’ privacy

Next session: Wednesday, June 24, 1:30-3 p.m. EST
Location: Online via Zoom
Instructor: Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre and Joe Lee, Certified Marketing Research Professional

Note: This workshops is part of an Entrepreneurship Research Co-Curricular Record as recognized by the University of Toronto. These workshops are organized into introductory and in-depth levels. Registration is required and those students who wish to participate in the CCR program must provide their student number at registration.