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Primary Research Strategies and Tools for Startups In-Person

How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will: 


  • Learn fundamentals of market research strategies and methods such as customer interviews and surveys
  • Identify the relationship between your research and your idea
  • Avoid common pitfalls during the market research process

When: November 18, 12:00 - 2:00 p.m. EST
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre (carey.toane@utoronto.ca)

Related LibGuide: Entrepreneurship by Carey Toane

Date:
Thursday, November 18, 2021
Time:
12:00pm - 2:00pm
Time Zone:
Eastern Time - US & Canada (change)
Categories:
  Business & Entrepreneurship     Co-Curricular Record  
Registration has closed.

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Ask Gerstein!

Gerstein Science Information Centre

9 King's College Circle

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