Whether you are on the edge of a new industry to looking to enter an established sector, you need to quantify and understand the industry players, segments, and size. This workshop introduces you to existing sources of industry information such as market research reports and trade journals, as well as provides strategies to help you do your own analysis and estimations. 

In this session you will: 

• Become familiar proprietary and open sources of industry information
• Learn to read a market research report in five minutes
• Explore models for DIY industry analysis
• Take away tools and frameworks for synthesizing and analyzing your industry

When: Feb 4, 2022, 1 - 2 p.m. EST
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: Mariana Jardim, Liaison Librarian, The BRIDGE, UTSC Library, mariana.jardim@utoronto.ca, and Catherine Macgregor, Finance Learning Centre and Liaison Librarian, UofT Mississauga Library, cat.macgregor@utoronto.ca

The workshops on this page are part of an Entrepreneurship Research Skills Co-Curricular Record as recognized by the University of Toronto. They are open to all U of T students, faculty, and staff. A valid UTORid is required to access library databases. Registration is required.