Preparing a business pitch and developing a business idea requires you to have data on your target market. You need data to inform decisions on your business plan, data on your competitors, and if you want to be innovative in your industry you need data to tell you a story on performance and opportunity. Data literacy for entrepreneurs is essential. This session will help you identify your data needs, find relevant data using specialized library resources, and evaluate and synthesize data using critical thinking.  

Learning outcomes  

• You will describe types of data in order to understand why you need data to inform your business idea.  
• You will identify your information need and find the data that best addresses your startup research question. 
• You will use logical judgment and critical thinking to synthesize and analyze data from multiple sources. 

When: March 8, 2022, 10:00 a.m. - 12:00 p.m. EST
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: Mariana Jardim, Liaison Librarian, The BRIDGE, UTSC Library, mariana.jardim@utoronto.ca, and Catherine Macgregor, Finance Learning Centre and Liaison Librarian, UofT Mississauga Library, cat.macgregor@utoronto.ca

The workshops on this page are part of an Entrepreneurship Research Skills Co-Curricular Record as recognized by the University of Toronto. They are open to all U of T students, faculty, and staff. A valid UTORid is required to access library databases. Registration is required.