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Understanding Business Models with UTL Founder-in-Residence Joella Almeida Online

This workshop will explore a few business models commonly found in healthcare startups. Joella will start by sharing the journey of her venture, MedEssist, from an app focused on medication adherence to a complete platform addressing digital health challenges. Participants will have the chance to think through the pros and cons of different business models using a fictional case, followed by a debrief and Q&A. 

Participants will learn: 

  • how to critically evaluate a business model and choose one that’s right for their idea
  • methods to talk to potential customers
  • when is the right time to go full time with a venture
  • relevant resources and cases to apply to their own ventures

When: February 9, 2023, 4-5:30 pm ET
Location: Online via Zoom (participants will receive a link prior to session start)
Instructors: Joella Almeida, CEO and co-founder, MedEssist and UTL Founder-in-Residence Jan - Feb 2023; Carey Toane, Entrepreneurship Librarian, carey.toane@utoronto.ca

To find out more about the U of T Libraries Student Founder-in-Residence (SFiR) program and to book a meeting with the SFiR, please visit uoft.me/sfir

Related LibGuide: Entrepreneurship by Carey Toane

Thursday, February 9, 2023
4:00pm - 5:30pm
Time Zone:
Eastern Time - US & Canada (change)
This is an online event. Event URL will be sent via registration email.
  Business & Entrepreneurship  
Registration has closed.

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