Event box

Primary Research Strategies and Tools for Startups In-Person

How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will: 


  • Learn fundamentals of market research strategies and methods such as customer interviews and surveys
  • Identify the relationship between your research and your idea
  • Avoid common pitfalls during the market research process

When: Thursday, March 27, 2025, 12-2pm ET
Location: Gerstein Science Information Centre, 9 King's College Circle, St George Campus, Alice Moulton Room (2nd floor)
Instructor: Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre, carey.toane at utoronto.ca

This workshop is part of the Entrepreneurship Research Skills Co-Curricular Record as recognized by the University of Toronto. The wokshop is open to all U of T students, faculty, and staff, but only current students are eligible for the CCR. A valid UTORid is required to access library databases. Registration is required.

Related LibGuide: Entrepreneurship by Carey Toane

Date:
Thursday, March 27, 2025
Time:
12:00pm - 2:00pm
Time Zone:
Eastern Time - US & Canada (change)
Location:
Gerstein Library
Campus:
St. George (Downtown) Campus
Categories:
  Business & Entrepreneurship     Co-Curricular Record  

Registration is required. There are 5 seats available.

Event Organizer

Carey Toane