Event box
Primary Research Strategies and Tools for Startups Online
How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.
You will:
- Learn fundamentals of market research strategies and methods such as customer interviews and surveys
- Identify the relationship between your research and your idea
- Avoid common pitfalls during the market research process
When: Friday March 20, 1-3 pm
Location: Online via Zoom
Instructor: Carey Toane, Entrepreneurship & Applied Research Librarian, Gerstein Science Information Centre, carey.toane at utoronto.ca
This workshop is part of the Entrepreneurship Research Skills Co-Curricular Record as recognized by the University of Toronto. The workshop is open to all U of T students, faculty, and staff, but only current students are eligible for the CCR. A valid UTORid is required to access library databases. Registration is required.
Related LibGuide: Entrepreneurship by Carey Toane
- Date:
- Friday, March 20, 2026
- Time:
- 1:00pm - 3:00pm
- Time Zone:
- Eastern Time - US & Canada (change)
- Online:
- This is an online event. Event URL will be sent via registration email.
- Audience:
- Alumni Community External Researchers Faculty Graduate Students Staff Undergraduate Students
- Categories:
- Business & Entrepreneurship
