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BEGIN:VEVENT
DTSTART:20221122T160000Z
DTEND:20221122T180000Z
DTSTAMP:20221122T000000Z
SUMMARY:Primary Research Strategies and Tools for Startups
DESCRIPTION:How do you know if you have a winning product/service concept? 
 This workshop will introduce you to market research methods\, techniques\, 
 and tools that are relevant in a startup environment and help you to gather 
 relevant information that could impact your innovation. This hands-on 
 workshop will focus on primary research as the key to uncovering customer 
 insights and unmet needs.\n\nYou will: 
\n\n\n	Learn fundamentals of 
 market research strategies and methods such as customer interviews and 
 surveys\n	Identify the relationship between your research and your 
 idea\n	Avoid common pitfalls during the market research process\n\n\nWhen: 
 Tuesday\, November 22\, 2022\, 11 a.m. - 1 p.m. ET\nLocation: Online via 
 Zoom (participants will receive a link prior to session start)\nInstructor: 
 Carey Toane\, Entrepreneurship Librarian\, Gerstein Science Information 
 Centre\, carey.toane at utoronto.ca\n\nThis workshop is part of the 
 Entrepreneurship Research Skills Co-Curricular Record as recognized by the 
 University of Toronto. The wokshop is open to all U of T students\, 
 faculty\, and staff\, but only current students are eligible for the CCR. A 
 valid UTORid is required to access library databases. Registration is 
 required.
ORGANIZER;CN="Ask Gerstein!":MAILTO:ask.gerstein@utoronto.ca
CATEGORIES:Business & Entrepreneurship, Co-Curricular Record
CONTACT;CN="Ask Gerstein!":MAILTO:ask.gerstein@utoronto.ca
STATUS:CONFIRMED
UID:LibCal-3699190
URL:https://libcal.library.utoronto.ca/event/3699190
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