BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Springshare//LibCal//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-TIMEZONE:America/Toronto
X-PUBLISHED-TTL:PT15M
BEGIN:VEVENT
DTSTART:20260320T170000Z
DTEND:20260320T190000Z
DTSTAMP:20260320T000000Z
SUMMARY:Primary Research Strategies and Tools for Startups
DESCRIPTION:\nHow do you know if you have a winning product/service 
 concept? This workshop will introduce you to market research methods\, 
 techniques\, and tools that are relevant in a startup environment and help 
 you to gather relevant information that could impact your innovation. This 
 hands-on workshop will focus on primary research as the key to uncovering 
 customer insights and unmet needs.\n\nYou will: 
\n\n\n	Learn 
 fundamentals of market research strategies and methods such as customer 
 interviews and surveys\n	Identify the relationship between your research 
 and your idea\n	Avoid common pitfalls during the market research 
 process\n\n\nWhen: Friday March 20\, 1-3 pm\nLocation: Online via 
 Zoom\nInstructor: Carey Toane\, Entrepreneurship & Applied Research 
 Librarian\, Gerstein Science Information Centre\, carey.toane at 
 utoronto.ca\n\nThis workshop is part of the Entrepreneurship Research 
 Skills Co-Curricular Record as recognized by the University of Toronto. The 
 workshop is open to all U of T students\, faculty\, and staff\, but only 
 current students are eligible for the CCR. A valid UTORid is required to 
 access library databases. Registration is required.\n
ORGANIZER;CN="Carey Toane":MAILTO:carey.toane@utoronto.ca
CATEGORIES:Business & Entrepreneurship
CONTACT;CN="Carey Toane":MAILTO:carey.toane@utoronto.ca
STATUS:CONFIRMED
UID:LibCal-4004571
URL:https://libcal.library.utoronto.ca/event/4004571
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT

END:VCALENDAR