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Primary Research Strategies and Tools for Startups Online

How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will: 


  • Learn fundamentals of market research strategies and methods such as customer interviews and surveys
  • Identify the relationship between your research and your idea
  • Avoid common pitfalls during the market research process

When: Tuesday, November 22, 2022, 11 a.m. - 1 p.m. ET
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre, carey.toane at utoronto.ca

This workshop is part of the Entrepreneurship Research Skills Co-Curricular Record as recognized by the University of Toronto. The wokshop is open to all U of T students, faculty, and staff, but only current students are eligible for the CCR. A valid UTORid is required to access library databases. Registration is required.

Related LibGuide: Entrepreneurship by Carey Toane

Date:
Tuesday, November 22, 2022
Time:
11:00am - 1:00pm
Time Zone:
Eastern Time - US & Canada (change)
Online:
This is an online event. Event URL will be sent via registration email.
Categories:
  Business & Entrepreneurship     Co-Curricular Record  
Registration has closed.

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Ask Gerstein!

Gerstein Science Information Centre

9 King's College Circle

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